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3 Ways to Receive Payments in QuickBooks Online

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Got customer payments coming in? QuickBooks Online has multiple ways to accept and record them.

One of the biggest challenges small businesses face is managing a steady cash flow. Keeping income ahead of expenses is a constant balancing act. QuickBooks Online can help. With easy-to-use forms and a convenient mobile app, it helps you track and deposit incoming payments with ease.

Do you ever receive instant payments for certain products or services? Ever need to record a sale on the go—both for your records and your customer’s? Or maybe you send out invoices and want to ensure payments are accurately logged once they come in. QuickBooks Online has you covered in all these scenarios. Plus, it offers automation tools that speed up the payment process—so you can get paid faster and focus on growing your business.

Let Customers Pay Online

If your business sends invoices for products or services, QuickBooks Online makes it easy to record customer payments. While you can manually enter payments, there’s a faster, more efficient option: QuickBooks Payments. This built-in merchant service lets you accept credit card and bank payments electronically—helping you get paid quicker and streamlining your cash flow.

Once QuickBooks Payments is set up in QuickBooks Online (contact us if you need help), your invoices will include integrated payment options for credit cards and electronic checks. Each invoice will feature a payment button, allowing customers to easily enter their payment information. You’ll be able to track when an invoice is viewed, paid, and deposited. Simply open your list of invoices and click on one to view its details. A timeline panel will slide out from the right side, showing the invoice’s history and status. Plus, you can opt to receive notifications for invoice activity.

If you prefer to record payments manually, find the unpaid invoice in your list and click the Receive Payment link at the end of the row. This opens the Receive Payment screen, where you can fill in any missing details and save. You can also find the same link on the invoice screen itself or from the Invoices page (SalesInvoices).

You can receive payments manually in QuickBooks Online from an invoice itself or from the Invoices page.

There’s no cost for setting up a pay-as-you-go account in QuickBooks Payments. There are only per-transaction fees:

●     ACH bank payments are 1%.

●     It’s 3.5% if the payment comes in through an invoice (Apple Pay, Google Pay, credit cards, etc.) or if the payments are keyed in. 

●     If you swipe a card, you’ll pay 2.4%

There’s also a $0.30 fee per transaction. Transaction fees are slightly lower if you pay $20 per month. Payments that come in before 3 p.m. PT should be in your account the next business day. 

Accepting Payments Through GoPayment

To take payments while you’re on the road, you’ll need a free mobile card reader from Intuit that connects to your smartphone. It supports tap, chip, and digital wallet payments. You can also manually enter card details (see above rates). To process transactions, you’ll need to download the GoPayment app, available for iOS and Android. The app lets you add product names, prices, and images to make checkout faster and easier. Multiple layers of security are in place to help protect your data during mobile transactions.

Receiving Instant Payments

Sometimes, you’ll receive payment right after delivering a product or service. In these cases, QuickBooks Online allows you to create and provide a sales receipt on the spot. Just click +New in the upper left corner, then select Sales Receipt in the Customers section. The form that opens will look similar to an invoice or estimate. Choose the customer in the upper left corner, and fill out the remaining details as you normally would. When you’re finished, click Save and send to email the receipt. You’ll have the option to preview it before sending and to print it.

The Undeposited Funds Account

The Undeposited Funds account in the QuickBooks Online Chart of Accounts

If your customer paid you on the spot with a credit card, that payment would be processed in your QuickBooks Payments merchant center. But what about a physical check? QuickBooks Online defaults to the Undeposited Funds account for sales transactions. You can change this, but we don’t recommend it. This account temporarily holds payments—typically cash and checks—that haven’t yet been deposited into your bank. 

It’s a good idea to review this account regularly to ensure you’re not leaving funds languishing. Hover your mouse over the Transactions link in the toolbar and click Chart of Accounts. Scroll down until you find it, as pictured above. To combine the transactions in the Undeposited Funds account to make a bank deposit, click +New in the upper left corner and then click Bank deposit under Other. Make sure the Account in the upper left corner is set to the account where you want to deposit the funds. Click the box in front of each check you want to deposit (or Select all), then Save.

To see your deposit information, click Reports in the toolbar, then  click Deposit Detail under Sales and Customers. You’ll have to list the deposits individually on your physical deposit slip. Make sure that the slip matches what you see in QuickBooks Online. 

If you need help or have questions, feel free to contact us to schedule a consultation. While the process of receiving payments isn’t overly complicated, it’s essential to ensure every payment is recorded accurately and deposited correctly into your bank accounts.

4 Tips for Saving Money on Real Estate Taxes

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If you’re a real estate investor, saving money on your taxes can be just as crucial to your bottom line as the deals you make daily. While numerous tax strategies that you can implement to save on taxes exist, a few of them are more valuable than others. Here, we discuss four of the top tips for saving money on real estate taxes.

1. The 1031 Exchange

A 1031 exchange is a way for real estate investors to defer capital gains taxes when selling an investment property by reinvesting their profits in a replacement property. This is also called a like-kind exchange. It is essentially a swap of one investment property for another. “Like-kind” refers to the fact that the properties in the exchange must be similar, and the exchange property must be of equal or greater value than the property sold. Because it is rare for an even property swap to occur between parties, the most common type of exchange is the delayed “forward” exchange. In this case, the sold property funds are sent to a qualified intermediary. The intermediary holds the transaction funds from the sale of the first property until they are transferred to the seller of a replacement property.

2. The Business Tax Deduction

The expenses that you incur from owning a property are deductions that can be advantageous for part- and full-time real estate investors. Qualifying expenses include mortgage interest, insurance, fuel used for travel to and from the property, phone, internet, home office, etc. If some expenses are shared for business and personal use (such as your phone or internet), be sure to divide the expenses accordingly and only deduct what is used for your business.

Also, note that the allowable expense deductions must be ordinary (common in your field) and necessary (aid you in conducting business).

3. Long-Term Capital Gains

When selling a property for profit, a capital gains tax can be assessed. If you sell a property in the short term (within one year of purchasing it), the profit you make from the sale is considered income. This can put you into a higher tax bracket and increase taxes that you owe significantly (the short-term capital gains tax can be as high as 35 percent!). However, you can avoid a large tax bill due to selling an investment property if you can hold onto the property until after the first anniversary of purchasing it. That’s because the long-term capital gains tax rate is lower than the rate on income tax that applies for short-term gains (the long-term capital gains tax usually tops out at 15 percent, depending on tax filing status and income).

4. Depreciation Losses

Depreciation, the gradual loss of an asset’s value, allows you to take a tax break for property wear and tear over time. By deducting depreciation of real estate investments on your taxes as an expense, you lower your taxable income. This could potentially lower your tax liability.

According to the IRS, the expected life of a parcel is 27.5 years for residential properties and 39 years for commercial properties. The depreciation deduction for the entire expected life of a parcel can be taken. For example, if you buy a house valued at $300,000 (value of the structure, not the land it sits on) as an investment property to rent, you divide that value by 27.5 years, which gives you $10,909. That is the amount you can deduct in depreciation each year on your taxes.

Be aware that if you ever sell the property, you will have to pay the standard income tax rate on the depreciation you claimed (Note: this is “depreciation recapture” and can be avoided with strategies like a 1031 exchange discussed in point 1.) You can also possibly depreciate improvements you make to investment properties like replacing the roof or similar significant upgrades.

Speak to your accountant about these money-saving strategies, as well as other potential ways to keep more profit in your pocket when conducting your real estate investment business.

Business Tax Reduction 101: Smart Strategies to Keep More of What You Earn

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For every business owner, managing taxes is one of the most important parts of running a successful operation. Overpaying taxes can eat into profits, while smart planning can significantly improve your bottom line. The good news? With the right strategies, you can reduce your business tax liability legally and effectively.

This guide breaks down the basics of business tax reduction—what it is, why it matters, and how to do it.

Why Business Tax Reduction Matters
Paying taxes is a non-negotiable part of doing business, but how much you pay is often within your control. By leveraging deductions, credits, and smart planning, you can:

  • Improve cash flow
  • Boost profitability
  • Reinvest more into your business
  • Avoid costly penalties and audits

The key is understanding your options and taking a proactive approach throughout the year—not just during tax season.

Top Strategies for Reducing Business Taxes

1. Maximize Business Deductions
The IRS allows you to deduct “ordinary and necessary” expenses related to running your business. Some common deductions include:

  • Office rent or home office expenses
  • Business travel and meals (50% deductible)
  • Equipment and software
  • Marketing and advertising
  • Professional services (legal, accounting, consultants)
  • Employee wages and benefits

Keep detailed records and receipts to support your deductions in case of an audit.

2. Leverage Section 179 and Bonus Depreciation
If you purchase equipment or vehicles for your business, you can often deduct the full cost in the year of purchase through Section 179 or bonus depreciation. These incentives can provide huge tax savings, especially for capital-intensive businesses.

3. Hire Strategically
Hiring employees or independent contractors may qualify you for tax credits and deductions. The Work Opportunity Tax Credit (WOTC), for example, rewards businesses that hire veterans, ex-felons, or long-term unemployed workers.

Also, offering tax-advantaged benefits like retirement plans, health insurance, or commuter benefits can reduce your payroll tax burden.

4. Contribute to a Retirement Plan
Setting up a retirement plan—like a SEP IRA, SIMPLE IRA, or Solo 401(k)—not only helps you and your employees save for the future, but also reduces your taxable income. Employer contributions are typically tax-deductible.

5. Choose the Right Business Structure
The way your business is structured (sole proprietorship, LLC, S-corp, C-corp, partnership) can have a major impact on your tax bill. For example:

  • S-corporations allow profits (and losses) to pass through to the owner’s personal tax return, avoiding double taxation.
  • LLCs offer flexibility—you can elect how you want to be taxed.
  • C-corporations may benefit from a flat corporate tax rate, but may also be subject to double taxation unless handled carefully.

Work with a tax professional to determine the best structure for your business.

6. Defer Income and Accelerate Expenses
If your business operates on a cash basis, you can defer income (delay invoices or payments) to the next tax year and accelerate expenses (prepay for goods or services) in the current year to reduce your taxable income.

7. Take Advantage of Tax Credits
Credits directly reduce your tax liability dollar for dollar. Some examples include:

  • R&D Tax Credit: For businesses investing in innovation, technology, or product development.
  • Energy Efficiency Credits: For eco-friendly building upgrades or equipment.
  • Small Business Health Care Tax Credit: If you offer health insurance and meet eligibility criteria.

Tax credits often require documentation and qualifications, so consult a tax advisor before applying.

Common Mistakes to Avoid

  • Failing to keep accurate and updated financial records
  • Mixing personal and business expenses
  • Ignoring quarterly estimated tax payments
  • Waiting until year-end to plan taxes
  • Overlooking tax credits and deductions you’re eligible for

Final Thoughts
Reducing your business taxes doesn’t mean cutting corners—it means planning smartly and using the tax code to your advantage. Whether you’re a solo entrepreneur or run a growing enterprise, these strategies can help you legally reduce your tax burden and improve your financial health.

Partner with a qualified accountant or tax advisor to tailor a tax reduction plan that fits your specific business model. With the right support, you can keep more of what you earn—and reinvest it into the success of your business.

Is the Price Right?

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Pricing products or services to maximize profits is a challenge — often part art and part science. To do so effectively requires research, an understanding of your market, and an intuitive feel for what will work. Getting it right, however, is critical if your business is to be profitable. There are several important issues that you must factor into any decisions you make on setting prices for your goods or services.

Start by Identifying Your Costs

Whether you have an online business or operate out of a physical property, sell inexpensive or high-end goods, or provide professional services, you will still encounter numerous expenses each day. You will be unable to price your services or goods accurately if you do not understand what your total costs are. There are a variety of components that make up your total costs, which include:

  • The cost of materials and merchandise
  • Your labor costs, including salaries and benefits
  • Your overhead costs, including mortgage/rent, taxes, utilities, insurance, transportation, and marketing/advertising

Knowing how much you need to charge just to cover your total costs is a key step in setting prices. However, your costs do not remain fixed. They change, and when they do, you will have to reevaluate what you are charging your customers. That is an ongoing process.

Understand Your Customer Base

Customers are driven to buy by a variety of factors and emotions. Some customers are acutely price sensitive. They have limited spending power and always consider price. Other customers want convenience over anything else. For them, the availability of concierge services, home delivery, and in-store pickup are important considerations when choosing a vendor. And certain people focus on the implied exclusivity or the status attached to buying and experiencing a product or service. You can more easily refine your pricing structure once you identify what type of customer you are targeting.

Identify Your Competitors

You will be more successful in positioning your business in the marketplace once you determine what your competitors are charging for similar services and goods. Do competitors emphasize low prices or superior service? Do they promote their knowledgeable staffers or the exclusivity of the goods they offer? Once you understand where you stand in relation to your competitors, you may be better able to leverage service, for example, as a value proposition that can permit you to charge higher prices than your competitors.

Explore Other Opportunities to Generate Revenue

Look beyond a single sale or service to see if there are additional ways to drive revenue. Consider making it beneficial for customers to buy larger quantities of a product by dangling discounts based on the quantity ordered. Are there opportunities to sell service contracts, options, and add-ons to a basic service or product, perhaps by offering several packages at different prices?

Pay Attention to Macro and Micro Issues

Small business owners always face factors that may threaten the viability of their businesses. The reality is that what happens in the larger world will affect your business in multiple ways. Significant hikes in your costs for labor, gasoline, and materials as well as the costs associated with supply chain issues will mean that you have to revisit your current pricing. You’ll want to continuously monitor your prices and your profitability. Understanding which products and services are profitable and which ones are not allows you to make data-driven decisions about pricing.

An experienced financial professional can assist you with your business strategy and planning.

Leadership vs. Management: Navigating the Distinct Paths to Organizational Success

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In the realm of business, the terms “leadership” and “management” are often used interchangeably, but they represent distinct approaches that play crucial roles in the success of an organization. While both are essential, understanding the differences between leadership and management can unlock new perspectives on how to effectively guide teams, drive innovation, and achieve organizational goals. In this article, we explore the nuanced differences between leadership and management and delve into the unique contributions each makes to the dynamic business landscape.

Leadership: Guiding with Vision and Inspiration

At its core, leadership centers around inspiring and influencing individuals to align with a shared vision. Leaders are visionary trailblazers who empower their teams by setting a compelling direction, fostering a sense of purpose, and motivating employees to transcend their limits. A true leader operates on the principles of authenticity and integrity, nurturing an environment where trust and collaboration flourish. Effective leaders are change agents who embrace ambiguity, take calculated risks, and adapt to dynamic challenges. They stimulate innovation, encourage creativity, and encourage the growth of their team members.

Management: Organizing and Executing Efficiently

Management, on the other hand, is the art of planning, organizing, and executing tasks to achieve established goals and objectives. Managers are responsible for optimizing processes, allocating resources, and ensuring tasks are completed efficiently and effectively. A skilled manager excels in decision-making, delegation, and problem-solving, ensuring the day-to-day operations of the organization run smoothly. They prioritize tasks, maintain schedules, and enforce accountability to maintain the overall structure and functionality of the business.

Leadership and Management: A Harmonious Symbiosis

While leadership and management are distinct concepts, they are not mutually exclusive. The most successful organizations strike a balance between the two, recognizing that effective leadership complements efficient management. Leaders provide the visionary direction, while managers execute that vision methodically. The symbiotic relationship between leadership and management creates a harmonious environment that fosters growth, innovation, and operational excellence.

Cultivating Leadership and Management Skills

  1. Leadership Skills: To become an effective leader, hone skills in emotional intelligence, communication, empathy, and the ability to inspire and motivate others. Embrace a growth mindset, continuously learn, and model the behavior you expect from your team.
  2. Management Skills: Developing management skills involves mastering organizational abilities, decision-making, time management, and efficient resource allocation. Effective managers communicate clearly, set realistic expectations, and empower team members to perform at their best.

In the dynamic world of business, leadership and management are two sides of the same coin. Both are essential for achieving organizational success, yet they offer distinct approaches to guiding teams and achieving goals. Effective leaders inspire with vision and purpose, while skilled managers ensure efficiency and execution. Striking a harmonious balance between leadership and management fosters an environment of innovation, collaboration, and growth, propelling businesses toward sustained excellence in today’s competitive landscape.

7 Effective Strategies for Small Businesses to Boost Lead Generation

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In the highly competitive landscape of small businesses, generating leads is crucial for sustaining growth and ensuring long-term success. However, with limited resources and budgets, it can be challenging for small businesses to navigate the complex world of lead generation. Fortunately, there are several effective strategies that small businesses can implement to increase their leads and ultimately drive revenue. In this article, we will explore seven actionable tactics that small businesses can employ to enhance their lead generation efforts.

1. Define Your Target Audience: Understanding your target audience is essential for effective lead generation. Small businesses should invest time in researching and identifying their ideal customers, including their demographics, interests, pain points, and purchasing behavior. By defining a clear target audience, businesses can tailor their marketing messages and campaigns to resonate with potential leads, increasing the likelihood of conversion.

2. Optimize Your Website for Lead Generation: Your website is often the first point of contact for potential customers, so it’s crucial to optimize it for lead generation. Ensure that your website is user-friendly, mobile-responsive, and contains clear calls-to-action (CTAs) prompting visitors to take the desired action, whether it’s signing up for a newsletter, requesting a quote, or making a purchase. Implementing lead capture forms and offering valuable content, such as eBooks or whitepapers, in exchange for contact information can also help attract and retain leads.

3. Leverage Social Media Marketing: Social media platforms offer small businesses a powerful tool for reaching and engaging with their target audience. Develop a strong presence on relevant social media channels where your audience is most active, and regularly share compelling content, including blog posts, videos, infographics, and product updates. Engage with your audience by responding to comments, addressing questions, and participating in relevant discussions to build trust and credibility, ultimately driving leads through social media channels.

4. Invest in Search Engine Optimization (SEO): Improving your website’s visibility in search engine results is essential for attracting organic traffic and generating leads. Conduct keyword research to identify relevant search terms related to your business, and optimize your website’s content, meta tags, and headings accordingly. Additionally, focus on building high-quality backlinks from reputable websites in your industry to enhance your website’s authority and improve its search engine rankings, driving more organic traffic and leads over time.

5. Create Compelling Content: Content marketing is a highly effective strategy for attracting and nurturing leads throughout the buyer’s journey. Produce high-quality, informative content that addresses your audience’s pain points, challenges, and interests, and distribute it across various channels, such as your website, blog, social media, and email newsletters. Content formats can include blog posts, articles, videos, podcasts, case studies, and webinars, catering to different preferences and consumption habits among your target audience.

6. Implement Email Marketing Campaigns: Email marketing remains one of the most cost-effective and impactful ways to nurture leads and drive conversions for small businesses. Build and segment your email list based on factors such as demographics, purchase history, and engagement levels, and personalize your email campaigns to deliver relevant content and offers to each segment. Experiment with different types of emails, such as newsletters, promotional offers, product updates, and automated drip campaigns, to keep leads engaged and move them further down the sales funnel.

7. Utilize Paid Advertising: While organic strategies are valuable for long-term growth, paid advertising can provide immediate results and complement your overall lead generation efforts. Experiment with pay-per-click (PPC) advertising on platforms like Google Ads and social media ads on platforms such as Facebook, Instagram, and LinkedIn to target specific demographics, interests, and keywords relevant to your business. Monitor and optimize your ad campaigns regularly to maximize ROI and generate qualified leads within your budget constraints.

Small businesses can significantly increase their leads by implementing a combination of these proven strategies. By defining their target audience, optimizing their website, leveraging social media, investing in SEO, creating compelling content, implementing email marketing campaigns, and utilizing paid advertising, small businesses can attract, engage, and convert leads effectively, driving sustainable growth and success in the competitive marketplace. Remember to track and analyze the performance of your lead generation efforts regularly, and adjust your strategies as needed to achieve optimal results over time.